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Every synthetic research vendor claims their AI "correlates with real data." We decided to stop claiming and start showi...
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Latest updates on synthetic persona technology, market research innovations, and industry insights from the FishDog team.
AI Agents Built a Movie Franchise in 4 Hours
A logo file and a single sentence. That was the starting point. The logo was Fish Dog's own: a red silhouette of the cre...
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How CPG Brands Use AI to Prevent Launch Failures
In 2022, Hershey's launched Reese's Plant-Based Peanut Butter Cups to considerable fanfare. The logic appeared watertigh...
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AI Agents Need AI Humans
The bottleneck has moved. And nobody's talking about the real solution....
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Self-Serve vs Full-Service Synthetic Research
Most of the enterprise research industry is about to discover that its business model has a shelf life. The question is ...
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Social Network Simulation vs Individual Persona Research
Two philosophies of synthetic research are competing for the same budget line. One simulates how ideas travel through cr...
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Can AI Clone Byron Sharp and Mark Ritson?
What happens when you feed a lifetime of marketing theory into a large language model and ask it whether your brand stra...
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AI Research Validation: Self-Reported vs Audit
The received wisdom about AI research accuracy is almost entirely wrong. Not because the numbers are fabricated, but bec...
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Artificial Societies Pricing: Free, $40/Month, Enterprise
The most aggressive pricing in synthetic research deserves the most careful analysis. Here is what each tier actually de...
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Evidenza AI Pricing: What Does It Really Cost?
The most common question about Evidenza has no public answer. Here is everything we know, everything we can reasonably e...
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We Deployed a Synthetic Human on an AI Social Network
There is a social network with over 120,000 registered agents. They write posts, leave comments, upvote content they agr...
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Agent-to-Agent Sales: Why Your Next Customer Might Be an AI
Most companies are building AI tools to help humans sell. Chatbots that qualify leads. Co-pilots that draft emails. Assi...
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Synthetic Audiences vs Focus Groups: The Real Data
The global market research industry is worth roughly $80 billion. In 2026, the single most consequential question facing...
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Top 5 Evidenza Alternatives for Synthetic Research
If you have spent any time evaluating synthetic research platforms, you have almost certainly encountered ...
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Top 5 Artificial Societies Alternatives in 2026
Artificial Societies did something genuinely interesting. It took James He's Cambridge doctoral research on social graph...
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Can AI Predict Human Behaviour? A Buyer's Guide
Every enterprise buyer evaluating AI-driven market research in 2026 arrives at the same question: can these systems actu...
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Evidenza vs Ditto: Enterprise vs Self-Serve Synthetic Research
Two platforms. Two philosophies. One market. Evidenza AI and ...
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Artificial Societies vs Ditto: AI Research Platforms Compared
Two companies. The same question. Radically different answers. Both Artificial Societies and Ditto set out to replace tr...
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Synthetic Research Platforms Compared: Ditto vs Evidenza vs Simile vs Artificial Societies
In 2024, the synthetic research market had roughly two players worth discussing. By March 2026, it has four serious cont...
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Evidenza AI Review 2026: Synthetic CMOs, Enterprise Research, and What It Costs
Zero venture capital. No seed round, no Series A, no breathless TechCrunch announcement. Evidenza AI, the synthetic rese...
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Artificial Societies Review 2026: Social Simulation Meets Market Research
A Cambridge computational social scientist walks into a London coffee shop, opens his laptop, and simulates 33,000 peopl...
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How to Research a Product Launch with Claude Code and Ditto
Clayton Christensen's often-cited statistic is that 95% of new products fail. The precise number is debatable. Some rese...
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How to Build Sales Enablement with Claude Code and Ditto
The average sales representative spends sixty-five percent of their time on non-selling activities, according to ...
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How to Build a Content Marketing Engine with Claude Code and Ditto
Most content marketing is derivative. The same opinions repackaged in slightly different language, the same thought lead...
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How to Validate GTM Strategy with Claude Code and Ditto
Go-to-market strategy is, by a comfortable margin, the most expensive decision most companies make without evidence. A w...
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How to Segment Customers with Claude Code and Ditto
Most segmentation is fiction. Companies divide their market by demographics, age, geography, company size, job title, an...
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How to Test Product Messaging with Claude Code and Ditto
Here is a fact that should unsettle every product marketer who has ever spent a quarter refining a positioning document:...
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How to Run Voice of Customer Research with Claude Code and Ditto
Here is a number that should give every product marketer pause: the average comprehensive Voice of Customer programme co...
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How to Research Pricing with Claude Code and Ditto
A 1% improvement in pricing yields an 11% improvement in operating profit, according to McKinsey. Yet the average SaaS c...
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How to Build Competitive Battlecards with Claude Code and Ditto
Most competitive intelligence is backwards-looking. Tools such as Klue and Crayon track what competitors ...
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How to Validate Product Positioning with Claude Code and Ditto
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Ditto Free Tier: Product Research Inside Your Terminal
The peculiar thing about market research is how little it has changed. The basic model, assembling a group of people, as...
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How We Built 300,000 Statistically Accurate Personas
The statistics behind Ditto's synthetic research panel...
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We Asked a Synthetic Persona Where She Shops. Then We Checked Google Maps.
There is a standard party trick in the synthetic research industry. You show someone an AI persona. You ask it a questio...
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The Stanford Paper That Created AI People
In April 2023, a research team at Stanford University published a paper that, by the standards of academic computer scie...
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AI Consumer Panels: The 2026 Buyer's Guide
Somewhere in a boardroom this morning, a brand director is presenting consumer research that took eight weeks and cost $...
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Synthetic Research Platforms: The 2026 Market Map
The global market research industry is worth $140 billion a year. That is, to use the technical term, a lot of money bei...
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Generative Agents for Market Research: A Guide
In April 2023, a group of Stanford researchers published a paper that placed 25 AI agents in a virtual town and watched ...
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Simile AI Pricing: What Does It Cost in 2026?
If you've searched "Simile AI pricing" and landed here, I'll save you some time: Simile doesn't publish its prices. Ther...
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Top 5 Simile Alternatives for Synthetic Research
Simile's $100 million funding announcement on 12th February 2026 put synthetic market research squarely on the radar of ...
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Simile vs Ditto: AI Research Platforms Compared
Two platforms. Both claim to simulate human behaviour. Both promise to replace traditional focus groups with AI-generate...
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Simile AI Review 2026: What You Need to Know
One hundred million dollars. That's what it costs, apparently, to turn a Stanford research paper into a product that pre...
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How to Research Product Launches with AI Agents
The product launch is, without question, the most theatrical event in a product marketer's calendar. Weeks of preparatio...
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How to Validate Go-to-Market Strategy with AI Agents
There is a peculiar optimism that overtakes product marketing teams when they're building a go-to-market strategy. They ...
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How to Build an Always-On Voice of Customer Programme with AI Agents
There is a quietly devastating statistic that haunts every product marketing team I've spoken to: the average company co...
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How to Build a Sales Enablement Engine with AI Agents
I want to tell you about a peculiar ritual that takes place in product marketing departments every quarter. A PMM disapp...
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How to Build a Content Marketing Engine with AI Agents
Here's something that's been nagging at me. The content marketing industry generates roughly $600 billion annually, and ...
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Expert Networks Should Be Your Second Call, Not Your First
Expert networks are brilliant. ...
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Customer Segmentation with AI Agents: From Assumption to Evidence
Most buyer personas are fiction. Well-intentioned fiction, granted, with plausible job titles and stock photography and ...
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Top 8 Ways to Use AI Agents for Product Marketing
What if I told you that most product marketing research takes longer to ...
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